Paper cards, learning the basics
An amazingly well-timed move. I'll bet many people wish they had that type of timing. How is that in 2008 Blue Mountain Cards is still a going concern? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. However, these were experience people who were also making a serious move in a serious industry. The greeting card business is huge.